Automation game logo update#

Set up a general, friendly reply-to address that can be monitored by the customer services department this ensures that customers get instant engagement, and means that you donвЂ™t have to be monitoring the inbox 24/7!ДЄutomation programs allow you to deliver intelligent and consistent customer service emails to every customer at the perfect moment. as it will maximize business opportunities and show that youвЂ™re a responsible marketer. For example, contrary to popular opinion, DO establish up a reply address for marketing campaigns (e.g. When it comes to email, there are some practices we recommend. ItвЂ™s vital that your businessвЂ™s customer service experience adds value to your brandвЂ™s reputation. In a saturated marketplace, itвЂ™s the little things that set you apart from the competition. This will help you convert social followers into email advocates, and give you smarter, better data on their purchase behaviour.

You can also use this close relationship to better nurture your single customer view consider those вЂњsocial influencersвЂќ who support your brand through these channels when creating your VIP segments. Adding buttons to your campaigns that link to your brandвЂ™s various social profiles aids cross-pollination between the channels. Social and email make great bedfellows, and can work in tandem to strengthen your eCommerce strategy. Read their case study for further inspiration! The result? Wonderfully dynamic and relevant welcome campaigns for all the family. The brand is then able to tailor everything, from the subject line to the promotional code, to match each demographic in its contact list. Dormify segments its customer data by age and gender, and uses automation to make sure its personalized campaigns go to the right people. The brand provides on-trend dГ©cor solutions to college students, but have developed a welcome program that tugs at the heartstrings of parents whose children have flown the nest. ItвЂ™s important to address a pain point, even if it doesnвЂ™t necessarily apply to everyone on the planet niche doesnвЂ™t equal unnecessary.Дotmailer clients, US dorm dГ©cor brand Dormify, have taken niche success to a new level, both with their USP and with their automation practice. Having a clear idea of what sets you apart from the competition facilitates faster, better, smarter targeting, and the best way to impart your USPs is with a strong welcome campaign.

Know your USP (and tell everyone what it is).

And if your emails are being viewed on a smartphone вЂ“ and we know that 70% of all emails are вЂ“ you should have mobile responsive templates and campaign landing pages that donвЂ™t require coding each time complexity made simple! For example, dotmailer has a pre-built SMS node when purchased, it allows you to automate order confirmations, cart reminders, and offers via text, ensuring that your customer gets the information they need wherever they are. By obtaining a preferred mobile contact, you can set up a program within your marketing automation platform that sends triggered SMS alerts, creating mass-scale multichannel campaigns. This butterfly behaviour can make lifecycle engagement a challenge, but automation can lend a hand. TodayвЂ™sВ consumer might discover your item on Instagram, check it out in more detail on your eCommerce site, make the purchase on your mobile app, and then return some items in-store. Need convincing further? HereвЂ™s five ways in which automation provides a more assured path to purchase: According to the research, over a third of consumers claimed to receive more than 41 marketing emails from brands per week thatвЂ™s a lot of noise to cut through! In todayвЂ™s crowded inbox, automation ensures that your business is getting the lionвЂ™s share of the attention.

As a B2C marketers, you should be using an intelligent platform that handles your data effectively, so you can send more relevant emails to customers and get on with your day!Дotmailer recently sponsored the DMAвЂ™s Consumer Email Tracker Report 2017.

Automation game logo update#

Automation is one of the most effective tools available to you harnessing its power is the best way to update your marketing approach quickly, affordably, and on a mass scale. WeвЂ™re not saying youвЂ™ve got to go full-on Hunger Games to survive, but having a strategy that carries some clout is going to put you ahead of the pack. In an ever-evolving, ever-crowding industry, the tools you use in your everyday work need to be slick, fast, and powerful. Insight Automation: Your Best Weapon in the eCommerce Survival Game вЂ“ A guest post by dotmailerДЄ hero is only as good as his weapon, and an eCommerce business is only as good as its digital marketing strategy.